Sometimes the sheer volume of history and memorabilia that lives in the Fitterer building is enough to both overwhelm and amaze on a Thursday morning. If nothing screams “pick me!” from the cabinet, we head upstairs to a storage closet to see if anything inspires.
This morning, after rummaging through some boxes in the very back corner of this closet, we found a stack of file folders. Each folder is marked in pencil with a decade, and inside are various newspaper clippings, receipts and paperwork that correspond to the time period. Today we decided to choose a few clippings from the 1960’s folder where we found a few vintage Fitterer’s advertisements and a 1960 Frigidaire owner’s manual!
Vintage ads, books and newspaper articles always tend to amaze. These documents are all dated between 1960 and 1966 and between the artwork and the pricing , its clear that things have changed over time!
Though Fitterer’s no longer carry’s appliances, this 1966 Hotpoint “Super-Stor” advertisement is a fun blast from the past. The ad lists the features of this ‘refrigerator-food freezer combination’.
The ad lists the following features:
* REAL FOOD FREEZER stores 70 lbs.
* FULL-SIZE REFRIGERATOR never needs defrosting.
* 72% of food storage space AT YOUR FINGER TIPS.
* Handy Leftover Rack
* Butter Conditioner and Shelves in the Door
* Sliding, Adjustable Shelf
* Roomy Hi-Humidty Drawers
* Stain-resisting Porcelain Interior
One thing that stood out about this ad was how similar the drawing of a woman showing off these ‘cutting edge’ features is to the photo on the cover of the Frigidaire manual. Both ladies are wearing mid length dresses with high heels and a perfect smile. Frigidaire’s model is wearing their iconic crown of course!
Though it’s nearly 60 years old, the Frigidaire owners manual is fairly similar to what you’d expect to get with your appliances today. There are standard tips inside, such as “Don’t refreeze foods!” and “don’t store too long!” as well as a listing of the features and cleaning tips.
We did find an ad that featured something we do still carry, and that’s furniture. This ad from a 1966 Daily Record newspaper promoted a Danish Walnut bedroom set at a special floor price. The prices are certainly indicative of the time!
Prices may have gone up, and style and culture have progressed, but our commitment to the best quality service hasn’t changed. Not even since 1896!