We hope you’ve had a great week, and are doing well with all of your New Year’s resolutions – isn’t everyone?
This morning we decided to break from our regular norm and give you another blog for ‘Throwback Thursday’. Searching the cabinet for a photo of Brad (since we all know everyone loves Brad – maybe he should have had his own sitcom, instead of Raymond?), we found a little pamphlet that we hadn’t seen before.
This Pamphlet, no bigger than your standard smart phone today, is titled: ‘PLAN YOUR OWN 18th Century Room’. The bottom of the brochure has FITTERER BROS. Ellensburg, Wash. Printed across a white space.
As you open the tri-fold, beautiful artwork and text span the pages. The brand in the lower left hand corner lets us know that this advertising brochure was produced by Bigelow Weavers, a popular Rug and Carpet company from the mid 1800s to around the 1960s.
Typically, when we find something like this we try to find out about when it was made, who produced it, and why it was important. This one was a little tricky. What we were able to find though, was some information about the artwork spread across the 2nd and 3rd pages on the inside of the brochure. According to Historic New England 1 , this artwork was created in 1939 for rug, carpet, interior decoration and furnishing advertising pamphlets. You can read more of that information by clicking on any of the photos below.
The inside pages of the tri-fold Bigelow Weavers Pamplet we found this morning
The back pages of the pamphlet giving tips, and the latest Bigelow patterns
This particular pamphlet with the Fitterer Bros’ Branding is actually very reminiscent of some of today’s design blogs or online magazines. The company gives you tips for designing a room ‘from the floor up’ in order to set the color scheme, accent ‘delicate grace of the furniture’ , etc. They give some sample artwork of of their most popular new patterns that will help you to design your own 18th Century room. The back pages give tips for choosing your rug, and mention that ‘there’s a Bigelow grade and price for every room, every budget.’ It really is a great little vintage advertising piece.
We aren’t sure exactly when Fitterer’s received these pamphlets, but if the date of the interior artwork is prior to 1940 we are guessing this tri-fold is somewhere between 70 and 80 years old. Amazing- especially considering that its in such excellent shape! The colors remain vibrant, and there’s only a slight crease in the upper right hand corner. A fun find on this Thursday Morning!