When it comes to furniture, is it best to go with an online purchase, or go straight to the source to see it in person? Your answer to that likely depends upon your availability, joys , pet peeves and personality in general, but research does show an upside to an in-store experience
Hands on , Retail Therapy
Look , feel and smell may not be the first words that come to mind when thinking about furniture shopping, but those very senses are what experts say can make shopping in a brick and mortar store a euphoric experience; think, “retail therapy”. Physically trying furniture, feeling it , getting an idea of the dimensions and seeing how it looks in person; paired with the experience of feel-good shopping can improve your satisfaction. Senses that allow us to associate shopping with feel good emotions, as well as a “try before you buy” factor, are of course missed when purchasing over the web. Some shoppers may not consider any of those concepts a downfall, however, and still prefer to buy online.
Those whose schedules do not allow for a regular 9-5 shopping experience may need to head to the internet that never closes, instead of a store front. Unlimited hours, no lines, no crowds and a wide selection are all reasons that shopping online for furniture can be appealing. Consumer reviews are easy to find when researching your perfect sofa online, with details upfront and in print. Ease of information in conjunction with the convenience of clicking a button to schedule delivery are solid arguments for an online transaction.
While electronic shopping simply works best for some consumers, additional advantages to heading to the local furniture shop verses pulling up your favorite dot-com are plenty. An in-store advantage that really cannot be met online is color quality. Variations in color across devices such as desktops, laptops , tablets and phones are common, making it difficult and disappointing if your chair or loveseat arrives looking nothing like you thought it would. In-store purchases also come with valuable face to face communication with experts ,something internet just can’t provide. While consumer reviews are excellent for getting an idea of what other shoppers think, they cannot tell you that a particular recliner may be better for you if you have back trouble, or that you’ll want to avoid memory foam in your mattress if you sleep hot.
Weigh your Options
Regardless of how you prefer to shop, making a big purchase is never one size fits all. When considering how to make a furniture purchase, it’s important to weigh all of the pros and cons before making a decision. Sometimes the perfect experience requires a combination of the two platforms, and other times the answer is more simple. Though technology has advanced and made our lives easier in many ways, its important not to count out the benefits of traditional shopping. Especially when it comes to furniture.